Samsung Galaxy S11 Camera Experiences

Mobile Experiences for Millennials

OVERVIEW

OVERVIEW

I had the opportunity to embark on a new journey at Samsung's new design studio - Samsung Design and Innovation Center, San Francisco.

It served as a chance to collaborate with Samsung's best UX designers, researchers, and engineers to work on a real-time project to define new experiences for Samsung's flagship phones.

Why is this project important?
Work towards defining Samsung's new experience identity which is missing in Samsung's family of products.

Users
Millennials

Goal of this project
A radical approach towards millennial value-based design from Samsung's existing feature-based design and focussed on Samsung Galaxy camera experience.

My approach in short
Extensive user research, desk research to derive millennial values, brainstorming with other industrial designers, UX designers, other studio members, validate concepts, weekly rapid prototyping sprints, demo and iterating with the feedback.

Duration
October, 2018 - Mar 2019.

Due to NDA and project confidentiality, the project details presented here contain only permitted content for public disclosure.

I had the opportunity to embark on a new journey at Samsung's new design studio - Samsung Design and Innovation Center, San Francisco.

It served as a chance to collaborate with Samsung's best UX designers, researchers, and engineers to work on a real-time project to define new experiences for Samsung's flagship phones.

Why is this project important?
Work towards defining Samsung's new experience identity which is missing in Samsung's family of products.

Users
Millennials

Goal of this project
A radical approach towards millennial value-based design from Samsung's existing feature-based design and focussed on Samsung Galaxy camera experience.

My approach in short
Extensive user research, desk research to derive millennial values, brainstorming with other industrial designers, UX designers, other studio members, validate concepts, weekly rapid prototyping sprints, demo and iterating with the feedback.

Duration
October, 2018 - Mar 2019.

Due to NDA and project confidentiality, the project details presented here contain only permitted content for public disclosure.

In this opportunity, I embarked on a new journey at Samsung's new design studio - Samsung Design and Innovation Center, San Francisco.

It served as a chance to collaborate with Samsung's best UX designers, researchers, and engineers to work on a real-time project to define new experiences for Samsung's flagship phones.

Why is this project important?
Work towards defining Samsung's new experience identity which is missing in Samsung's family of products.

Users
Millennials

Goal of this project
A radical approach towards millennial value-based design from Samsung's existing feature-based design and focussed on Samsung Galaxy camera experience.

My approach in short
Extensive user research, desk research to derive millennial values, brainstorming with other industrial designers, UX designers, other studio members, validate concepts, weekly rapid prototyping sprints, demo and iterating with the feedback.

Duration
October, 2018 - Mar 2019.

 

MY ROLE

MY ROLE

For the project, I conducted 5 user interviews and participated in 3 guerilla interviews with millennials.

Created multiple interactive mobile prototypes for demonstrating smartphone camera concepts around Samsung's Bixby vision, AR, and Samsung Galaxy camera interface redesign.

TOOLS USED
Sketch, Adobe Creative Suite, Unity 3D.

SKILLS
Guerilla research, Semi-structured user interviews, Rapid prototyping, Visual design

For the project, I conducted 5 user interviews and participated in 3 guerilla interviews with millennials.

Created multiple interactive mobile prototypes for demonstrating smartphone camera concepts around Samsung's Bixby vision, AR, and Samsung Galaxy camera interface redesign.

TOOLS USED
Sketch, Adobe Creative Suite, Unity 3D.

SKILLS
Guerilla research, Semi-structured user interviews, Rapid prototyping, Visual design

UX RESEARCH

UX RESEARCH

DATA SYNTHESIS & CONCEPT GENERATION

DATA SYNTHESIS & CONCEPT GENERATION

RAPID PROTOTYPING

RAPID PROTOTYPING

WHAT DID I LEARN AND ENJOY

WHAT DID I LEARN AND ENJOY

WHAT DID I LEARN AND ENJOY

LINEAR Vs EXPONENTIAL
Humans are driven by linear thinking (perceive things around us in a sequential pattern) whereas the technology is exponential in nature. The friction between these two can be addressed by need-based technology adoption and UX design.

START WITH RIGHT QUESTIONS
Like it goes - understanding and defining the problem gets you half the way close to the solution, starting with the right questions helps to scope down to appropriate solutions more efficiently.

GOOD DESIGN CONSIDERS BROAD CONSEQUENCES
Most prevalent problems in the world are the result of bad design decisions. Always take a step back and evaluate how the solution behaves with it's possible touch points. 

LINEAR Vs EXPONENTIAL
Humans are driven by linear thinking (perceive things around us in a sequential pattern) whereas the technology is exponential in nature. The friction between these two can be addressed by need-based technology adoption and UX design.

START WITH RIGHT QUESTIONS
Like it goes - understanding and defining the problem gets you half the way close to the solution, starting with the right questions helps to scope down to appropriate solutions more efficiently.

GOOD DESIGN CONSIDERS BROAD CONSEQUENCES
Most prevalent problems in the world are the result of bad design decisions. Always take a step back and evaluate how the solution behaves with it's possible touch points. 

© 2019 Pruthviraj

© 2019 Pruthviraj